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This is Happie®

Happie is the child-friendly, fluoride-free toothpaste with hydroxyapatite – the very safe building block of tooth enamel – that ensures brushing teeth becomes as natural as eating. Thanks to its subtle, mild flavour, your child will enjoy every brushing moment, and a familiar routine will develop. Happie supports the natural protection of tooth enamel and is completely safe, even if accidentally swallowed. This way, you jointly lay a solid foundation for a future with healthy teeth!

Brush the Happie way!

Child gives the dentist a high five after the check-up

The Happie® mission

Just like with your child's first solid foods, as parents, you want the best toothpaste for your child. After all, the foundation for healthy and radiant teeth is laid in the first 2 years. With a healthy and fluoride-free alternative, Happie® cherishes the smile of the next generation.

Samantha Sastroredjo - Founder of Happie® and has been working daily for 10 years to ensure healthy teeth for children

Samantha Sastroredjo, dentist and founder of Happie®

Samantha has been co-owner of Tandartsenpraktijk Hoge Hond in Deventer since 2016. Over the past 10 years, she has focused on children's oral health and the role parents play in it. Samantha regularly publishes on Ouders van Nu and firmly believes that parents achieve the best results with a 'positive' and 'accessible' approach to toothbrushing. By providing good information - Samantha wrote an accessible e-book for parents - she hopes to make parents more aware.

In addition to Happie, Samantha also developed Grote Smoelboel and the VR game Brushspace, in which children learn to brush better through play.

Years of expertise in dentistry
10+
Got children excited about brushing
500+
Publications on oral health
8
Fluoride-free Fresh vanilla flavor Without microplastics

Carefully developed in Sweden

Happie is a product by dentist Samantha Sastroredjo and the Swedish producer Beconfident®. Beconfident® develops oral health products based on natural, health-promoting ingredients and innovative technology. All products are tested and approved by dentists. Want to know more about product development and ingredients? Contact us or read our e-book 'Brush the Happie Way'!

Reading e-books
Researcher in a laboratory assesses product development
Parent and child brush their teeth together in the bathroom

What other dentists say

As a parent, I am absolutely delighted with the discovery of Happie® children's toothpaste.
Sophie van de Laan
As a parent, I am absolutely delighted with the discovery of Happie® children's toothpaste.
Sophie van de Laan
As a dentist constantly seeking effective oral care products, I wholeheartedly recommend Happie toothpaste. This toothpaste is an excellent option for people with sensitive teeth and offers a fluoride-free solution. It is impressive in reducing sensitivity caused by exposed dentin while simultaneously protecting against enamel loss.
Martin Hoogland